About
©2025 Yundi Wendy Zhang
Gatorade / “NEVER FLY DRY.”
Develop the 2025 experiential strategy to reposition Gatorade Hydration Booster as a lifestyle staple, building mass awareness and integrating seamlessly into daily life. We activated our NEVER FLY DRY kiosk at Chicago O'Hare Airport in Terminal 3 in the summer of 2025.
We turned Terminal 2 into a hydration hub. Our NEVER FLY DRY campaign touched down at Chicago O’Hare, bringing style, science, and hydration to pilots and passengers alike. We built a full-body recharge zone built to boost performance on the go.
We turned Gatorade science into something you could actually feel. Our 3-sided experience fused movement, light, and flavor to deliver peak hydration performance at O’hare. Features:
- A hydration-boosted mocktail bar with multi-flavor sips
- A digital photobooth that “powderized” guests through animated flavor filters, science hacks, and motion graphics
- A glowing vending machine with exclusive samples
Hydration doesn’t stop in the terminal. To extend the impact, we crafted exclusive Gatorade kits for WAGS and celebrity talent featuring custom kits that felt personalized, premium, and performance-coded.