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©2025 Yundi Wendy Zhang
Pinterest / “The age of performance.”
Pinterest at CES 2024 in Las Vegas repositioned Pinterest as an innovation powerhouse for Gen Z audience, inviting advertisers to join the growth journey.
Visitors to the space could experience Collages, a whole new way to visualise and shop on Pinterest, and visit the Gen Zenius bar to learn more about some of the most exciting Gen Z-driven trends for 2024.
‘The New era’ portraits our audience adorn the walls and tell the story of how people all over the world are going from discovery to decision to do on Pinterest.
Art Direction: A warm invitaiton to enter a new era, demonstrating confidence and a new dawn for the brand, following the lead of the platform but with an illuminated, Vegas twist.