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©2025 Yundi Wendy Zhang
rabbit / “Welcome to the (retro)future.”
The launch party for Rabbit’s AI device r1 at the iconic TWA Hotel in NYC.
Attended by more than 300 customers, members of the press and influencers, the event immersed guests in rabbit’s unique vision of a fun, optimistic and dynamic new direction for personal technology.
It got the community fired up and made the world pay attention (again) to the big moves this startup is making in the world of AI.
Broadcast keynote Youtube 8.3M views / rabbit owend X impressions 5.57M / social media impressions 876k.
Anchored by a keynote worthy of any of its big tech competitors, the event featured gallery installations, music, drinks and interactive exhibitis.
Art Direction: Blending the venue’s historic retro future design with cutting-edge tech, we immensed the guests around the brand, and built excitement through big moments and small details.
Live stream and event ROS.