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©2025 Yundi Wendy Zhang
Swire Hotels / ‘Arrive at a different place’
A one-night-only immersive performance presented by EAST Miami hotel.
We created an AR experience to launch the hotel’s new brand identity and image to the audiences. The experience unlocks the portals to virtual journeys of Hong Kong, Beijing, and Miami - each a vibrant city home to Swire Hotels EAST hotel brand.
Throughout the night, an immersive Augmented Reality experience unfolds around the guests: from the brand logos to scannable coasters and napkins.
Role: Art Direction at Local Formations