Yundi Wendy Zhang / 

Creative, Experiential and Innovation



I am a strategy-first creative, working across experiential, storytelling and emerging tech. Based in LA and originally from Hong Kong, I help brands, cultural destinations, and artists break through the clutter.

With integrated creative and strategic thinking - and 8+ years of design experience - I deliver moments that make you laugh and think: moments you overhear people talking about in a bar, and moments that enable action.

When I am around my fellows, I am a Design Director for 360 campaigns and experiential projects. I work independently and directly with Creative and Strategy Directors; direct Graphics and Spatial Designers; work closely with Account and Production: all for making ideas travel smoothly from pitch to launch.

Outside of brand work, you can find me playing with emerging technologies and creating projects that push contemporary culture: the last one created AI-designed dresses inspired by TikTok dance challenges; the next one tackles zero-waste furniture thrifting.

My projects have been exhibited internationally, from the Venice Biennale to the K11 Art Festival, and featured in LA Weekly, ELLE Italy, Forbes China, and many more.
/  Who is Wendy?

Invisible North / Design Director
  • Launched:
  • LEGO, Gatorade, Uber, Rabbit, Nespresso, Ripple, Snap, Propel
  • Won:
  • Bumble, Target, Nordstrom, Stellar, Ripple
Local Formations / Art Director
  • Launched:
  • Swire Hotels EAST, Netflix, Nancy Baker Cahill x COSM, Asia Society Hong Kong
  • Won:
  • Tai Kwun Hong Kong
Amplify / Creative
  • Launched:  
  • Pinterest, Klarna, Spotify, Eventbrite, Shea Moisture, Nike
  • Won:
  • Bloomberg
Google Artists + Machine Intelligence (AMI) Awards / AI Research Designer
  • Design UIUX of a real estate app for visualising and augmenting new ADU units in residential neighborhoods
Nike NXT Sutherlin Santo Studio / Robotics Research Designer
  • Developed 3d-printing robotics workflow
  • Translated any AI-generated design images onto textiles
  • Bulit a sustainable material library
Aedas Architect / Architectural Designer, Computational
  • Built:
  • West Kowloon Railway Station Center, Gemdale Properties and Investment Corporate: Gemdale Tower SH

/  The great teams I’ve worked with


Campaign US / BIG Awards Jury
UCLA Architecture and Urban Design / Technology Seminars Reviews Jury
Southern California Institute of Architecture / Post Graduate Porgrams - Technologies Studio Reviews Jury
Woodbury University / School of Architecture Thesis Design Reviews Jury
UCLA School of Theater, Film and Television / Film Department Virtual Production Reviews Jury
/  Where I was invited to review






/  And finally the shelf to make my mom proud
(They’ve wrote about me.) (They’ve wrote about my work.)

(They’ve paid for my work.)