Yundi Wendy Zhang / Creative, Experiential and Innovation





I am a strategy-first creative, working across experiential, storytelling and emerging tech. Based in LA and originally from Hong Kong, I help brands and artists break through the clutter.

With integrated creative and strategic thinking - and 8+ years of design experience - I deliver moments that make you laugh and think: moments you overhear people talking about in a bar, and moments that enable action.

When I am around my fellows, I am a Senior Design Lead for 360 campaigns and experiential projects. I work independently and directly with Creative and Strategy Directors; direct Graphics and Spatial Designers; work closely with Account and Production: all for making ideas travel smoothly from pitch to launch.

Outside of work, you can find me playing with emerging technologies and creating projects that push contemporary culture: the last one created AI-designed dresses inspired by TikTok dance challenges; the next one tackles zero-waste furniture thrifting.

My projects have been exhibited internationally, from the Venice Biennale to the K11 Art Mall Art Festival, and featured in LA Weekly, ELLE Italy, Forbes China, and many more.
/  Who is Wendy?

Invisible North / Senior Experiential Design Lead
  • Launched:
  • Gatorade, Uber, Rabbit, Nespresso, Ripple, Snap, Propel
  • Won:
  • Bumble, Target, Nordstorm, Stellar
Local Formations / Art Director
  • Launched:
  • Swire Hotels EAST, Netflix, Nancy Baker Cahill x COSM, Asia Society Hong Kong
  • Won:
  • Tai Kwun Hong Kong
Amplify / Creative
  • Launched:  
  • Pinterest, Klarna, Spotify, Eventbrite, Shea Moisture, Nike
  • Won:
  • Bloomberg
Google Artists + Machine Intelligence (AMI) Awards / AI Research Designer
  • Design UIUX of an real estate app for visualising and augmenting new ADU units in residential neighborhoods
Nike NXT Sutherlin Santo Studio / Robotics Research Designer
  • Developed 3d-printing robotics workflow
  • Translated any AI-generated design images onto textiles
  • Bulit a sustainable material library
Aedas Architect / Architectural Designer, Computational
  • Built:
  • West Kowloon Railway Station Center, Gemdale Properties and Investment Corporate: Gemdale Tower SH

/  The great teams I’ve worked with


Campaign US / BIG Awards Jury
UCLA Architecture / Technology Seminars Reviews Jury
Southern California Institute of Architecture / Technologies Studio Reviews Jury
Woodbury University / Thesis Design Reviews Jury

/  Where I was invited to review






/  And finally the shelf to make my mom proud
(They’ve wrote about me.) (They’ve wrote about my work.)

(They’ve paid for my work.)