Brand / Art

•    Target x LEGO
•    Nespresso
•    Nike
•    Uber
•    Gatorade
  
•    Rabbit
•    Pinterest
•    Ripple
•    Klarna
  
•    Bloomberg  
  
•    Swire Hotels
  

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©2026 Yundi Wendy Zhang     “The Galaxy Plays Back.”

Target x LEGO / LEGO® SMART Play™ Launch



LEGO® Star Wars™ SMART Play™ Sets was debuted at Target, with a one of a kind LEGO activation that toured the nation, inviting guests to become the main character in an interactive choose-your-adventure experience.



Guests acted as the Minifigures  while exploring the activation, unlocking interactive plays, contents, sounds, and surprises along the way.


Becoming the main character in Smart Adventures, choose a path (Dark Side or Light Side), and save the day the Smart way!