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©2026 Yundi Wendy Zhang

“NEVER FLY DRY.” 

Gatorade / Gatorade Hydration Booster 2025

Develop the 2025 experiential strategy to reposition Gatorade Hydration Booster as a lifestyle staple, building mass awareness and integrating seamlessly into daily life. We activated our NEVER FLY DRY kiosk at Chicago O'Hare Airport in Terminal 3 in the summer of 2025.


We turned Terminal 2 into a hydration hub. Our NEVER FLY DRY campaign touched down at Chicago O’Hare, bringing style, science, and hydration to pilots and passengers alike. We built a full-body recharge zone built to boost performance on the go.

 
Hydration doesn’t stop in the terminal. To extend the impact, we crafted exclusive Gatorade kits for WAGS and celebrity talent featuring custom kits that felt personalized, premium, and performance-coded.